19 Oct 2010 Leave a comment
A cross-promotion between Wrigley’s Eclipse gum and the December 4 DVD release of “Twilight Saga: Eclipse.” The Web site offers exclusive video and images that Twihards can access through logos on packs of specially marked packages of Eclipse gum. There are five different packages to choose from: Villains, Cullens, Love Triangle, Wolf Pack and Bella. Hold a pack of gum up to your Web cam and exclusive pictures and videos will be yours. The site uses advanced image recognition technology to determine that the Eclipse pack logo is legit and not just a logo unrelated to the cross-promotion. Firstborn created the site.